A defined-risk framework for collecting overpriced options premium — built on probability, discipline, and rules written before the trade, not during it.
IV overstates the real move
Known max loss, always
IVR 50+ green light
Edge over many trades
Manage, don't panic
The book to learn it, the merch to rep it, the free course to test yourself on it.
“Sell the Fear” lays out the full contrarian premium-selling framework — from the core edge to entry conditions and management rules — in plain language.
Buy on Amazon → 🧢Apparel and gear for traders who'd rather be the casino than the gambler. Wear the philosophy.
Shop on Etsy → 🎓Walk the five tenets of STF, then take a scored knowledge check with answer explanations. No signup.
Start learning →Most traders pay for fear by buying options. STF flips it: you sell the inflated premium the panicked crowd is overpaying for, with risk defined to the penny before you ever open the trade.
Run the free interactive course. Five tenets, a scored test, and an honest verdict on whether you've got the framework down.
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